Crestchic Adwords & SEO Report January 2018

Crestchic Adwords/SEO Report - November 2017

ADWORDS: Total Impressions : 46,018
(Impressions - How many times the advert was shown when a 'web searcher' triggers a keyword)

ADWORDS: Total Clicks : 2,751
(Clicks - How many actual clicks through from the adwords link)

ADWORDS: Total Click Through Rate (CTR) : 5.98%
(Click Through Rate - A percentage based on clicks divided by impressions - If an Adwords campaign runs at around 0.6% to 4.2% it is considered to be doing well)

ADWORDS: costs (30 days) : £1,598.02
(Total paid - based on per click values)

ADWORDS/SEO: Cost per acquisition (30 days) : £28.54
(Acquisition costs : Adwords cost/number of tracked conversions)

ADWORDS/SEO: Web visitor acquisition channels (%):
Google paid ads: 57.1% Google Organic searches: 17.7% Direct: 16.5%
(Breakdown of how a web visitor found the Crestchic website - top 3 channels)

Visual Data

Web Visitors

(Last 6 months):

May (6,391) June (4,982) July (7,583) August (8,434) September (7,153) October (7,588)

Website Conversions